Theme One: Content Creation in Institutional Media
- Elements of media content creation in media institutions.
- Use of new media in traditional media institutions.
- Professional specifications for communicators in institutional media amidst new transformations.
 
Theme Two: New Media and Professional Practice
- Media values for professional practice by new media communicators.
- Media influencers' attitudes towards media code of ethics.
- Sources of professional development in light of current media changes.
 
Theme Three: Structural Transformations in Media Institutions to Accommodate New Media
- New trends in media management within institutions.
- Integration of traditional media and its impact on the structure of media institutions.
- The future of digital content creation in media institutions in the context of artificial intelligence.
- Issues of media practices in news agencies.
 
Theme Four: The Relationship Between Traditional Media and New Media
- Scientific comparisons between communicators in traditional and new media.
- Content of communication messages in traditional and new media.
- Audience characteristics in both media types.
- Issues of direct interaction and their impact on the formation of media messages in traditional and new media.
 
Theme Five: Influencer Media (Practical Examples)
- Characteristics of influencers on social media.
- Scientific perspectives on the ethical and professional framework for influencers' work on social media.
- Analysis of influencers' discourse on social media.
- Presentation of successful examples of media practices on social media.