1. Highlight the challenges faced by traditional media amidst digital transformations.
2. Introduce the professional and ethical frameworks for media practices by new media communicators.
3. Examine the future structural framework of media institutions in the context of individual journalism's effectiveness.
4. Identify the cognitive and behavioral impact on the audience of institutional media and influencer content.
5. Assess the current state of media education curricula and their interaction with content creation changes.
6. Present examples of purposeful content creation from UAE media.​